
Dior’s holiday film is a fairy tale about handwork. On a snowy night in an imagined Paris of 1949, Marlene Dietrich asks Christian Dior for a gown she can wear in color, and the seamstresses of his atelier, helped by three hardworking bees, sew through the night to make it. Dior presented the film as a celebration of traditional craftsmanship. In luxury, handwork carries a familiar code: a person spent time on this, so it is worth more. Within days, viewers were circulating stills of a hand with six fingers, a detail that carries a newer code. Extra fingers have become one of the best-known signs of an AI-generated image.


