Analyzing Trends

Analyzing Trends

Lore and the Art of Holding the Past Open

What the word reveals about a culture that cannot yet settle what is happening to it

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Analyzing Trends
Nov 03, 2026
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Hamish Linklater and Matthew Rhys in “Widow’s Bay,” (Apple TV)

In February 2025, Axios reported that saying “that’s my lore” sounds more mystical than saying “I had depression when I was 16.” A hard year, told plainly, stays a hard year. Told as lore, it becomes the first chapter of something longer.

Lore takes myth’s register and keeps disclosure’s mechanism. An ordinary episode gets the scale and atmosphere of a larger, partly hidden history. Fast Company, in February 2025, described “having lore” as possessing a mysterious or intriguing backstory, and “dropping lore” as revealing a previously unknown life event.

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