On Valentine’s Day, McDonald’s offered a limited run of McNugget Caviar kits: a one-ounce tin of Baerii sturgeon caviar co-branded with Paramount Caviar, crème fraîche, a mother-of-pearl spoon, and a $25 Arch Card, released as a free, online-only drop until the kits ran out. The picture did the selling: a cardboard nugget box beside a glossy black tin, fast food interrupted by the etiquette of “special occasion.” Users reported the site freezing or crashing as the kits vanished. This was not a new product line. It was a brief, high-contrast scene staged for the feed.
