Analyzing Trends

Analyzing Trends

When an Image Becomes a Pattern

How audiences built a Converse pattern out of two separate campaigns

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Analyzing Trends
Sep 20, 2026
∙ Paid
Converse x Palmes Jack Purcell PDM, the shoe at the center of the second campaign. Converse product image, used for analysis and commentary.

The photograph of Karina, the leader of K-pop group aespa and a Converse global ambassador, appeared as part of Converse’s global Chuck 70 X campaign in late August. It showed Karina in a voluminous white skirt, standing within Converse’s star-shaped light and holding a pair of black sneakers at her side. Weeks later, viewers began to read those elements through the visual history of racial violence: the triangular field of white and shadow as a Ku Klux Klan hood; the shoes hanging from an obscured hand as the feet of a hanging body.

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