Analyzing Trends

Analyzing Trends

Who Decided These Choices?

Classifying women’s ambitions into four lifestyles obscures how they build their lives and what makes those lives harder to sustain.

Tim Stock & Marie Lena Tupot's avatar
Tim Stock & Marie Lena Tupot
Nov 10, 2026
∙ Paid
William-Adolphe Bouguereau, Public domain, via Wikimedia Commons.

VICE offers young women four dream lives: tradwife, girlboss, digital nomad, or trophy wife. Its headline declares that Gen Z women are “obsessed” with becoming tradwives, based on a survey asking respondents to choose among those four possibilities. But women have been making lives through work, relationships, motherhood, friendship, and commitments that change over time. These are not positions on a spectrum between girlboss and tradwife. Giving women four caricatures and counting their preferences tells us something about the menu’s imagination. So, shut up, VICE.

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