The instruction behind Coca-Cola’s new identity was to make Coca-Cola more Coca-Cola. Within hours of the July 20 launch, the internet was talking about cigarettes.
The company kept the Spencerian scr…
Analyzing Trends
The Limits of Brand Consistency
The Limits of Brand Consistency
Fizzion can enforce Coca-Cola’s rules. It cannot model the associations forming outside them.
Analyzing Trends
Cultural intelligence from scenarioDNA founders Tim Stock and Marie Lena Tupot, using semiotics, futures research, and AI to analyze cultural change.
Cultural intelligence from scenarioDNA founders Tim Stock and Marie Lena Tupot, using semiotics, futures research, and AI to analyze cultural change.Listen on
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