Wendy’s chief marketing officer, Tariq Hassan, introduced the yellow packaging with a caveat. He tied the color to after-school stops and family Frostys, then said that kind of emotional connection c…
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They Wanted Yellow. They Also Wanted What Yellow Meant
Wendy's is bringing back the packaging customers asked for. Customers remember the price and the kitchen that came with it.
Analyzing Trends
Cultural intelligence from scenarioDNA founders Tim Stock and Marie Lena Tupot, using semiotics, futures research, and AI to analyze cultural change.
Cultural intelligence from scenarioDNA founders Tim Stock and Marie Lena Tupot, using semiotics, futures research, and AI to analyze cultural change.
